英国篇｜中国团餐企业稞稞笑布局欧洲：林海江赴英国考察，小吃外卖连锁加盟启动筹备
发布时间：
2026/09/22
在结束塞尔维亚、德国行程后，林海江继续带队抵达英国，继续欧洲市场考察。从杭州G20峰会、杭州亚运会等大型赛事服务，到全国十多个省市的团餐运营，稞稞笑在国内市场积累了丰富经验。如今，这家连续多年入选“中国团餐百强企业”的餐饮公司，正把国际化触角伸向英国，重点围绕小吃外卖、连锁加盟、供应链和大学生创业等方向展开调研，为英国业务落地寻找路径。
在结束塞尔维亚、德国行程后，林海江继续带队抵达英国，继续欧洲市场考察。从杭州G20峰会、杭州亚运会等大型赛事服务，到全国十多个省市的团餐运营，稞稞笑在国内市场积累了丰富经验。如今，这家连续多年入选“中国团餐百强企业”的餐饮公司，正把国际化触角伸向英国，重点围绕小吃外卖、连锁加盟、供应链和大学生创业等方向展开调研，为英国业务落地寻找路径。
After completing the Serbia and Germany legs of the trip, Lin Haijiang continued to lead the team to the UK to carry on its European market research. From serving major events such as the Hangzhou G20 Summit and the Hangzhou Asian Games to operating group catering projects in more than ten provinces and cities across China, Kekexiao has accumulated rich experience in the domestic market. Now, this catering company, which has been selected as a “Top 100 Chinese Group Catering Enterprise” for many consecutive years, is extending its international reach to the UK, focusing its research on snack takeaway, chain franchising, supply chains, and university student entrepreneurship, in search of a path for its UK business to land.
英国市场的核心业务模式定位为小吃外卖连锁加盟品牌。公司计划在英国打造专门的小吃外卖平台，采用连锁加盟模式运营，并探索与英国大学生合作，将大学生创业作为业务拓展方向，借助校园渠道和年轻消费群体扩大品牌触达。
The core business model for the UK market is positioned as a snack takeaway chain franchise brand. The company plans to build a dedicated snack takeaway platform in the UK, operate it under a chain franchise model, and explore cooperation with UK university students. It will take student entrepreneurship as a business expansion direction and use campus channels and young consumer groups to broaden brand reach.
团队对英国当地农贸市场、超市和肉类供应等进行了细致调研，重点了解原料供应、价格体系和消费习惯。考察发现，当地消费情况较为乐观，为小吃外卖和连锁加盟模式提供了市场信心。
The team conducted detailed research on local farmers’ markets, supermarkets, and meat supply in the UK, focusing on raw material supply, pricing systems, and consumption habits. The research found that local consumption conditions are relatively optimistic, providing market confidence for the snack takeaway and chain franchise model.
目前，英国业务已进入实际筹备阶段：公司计划设立一家餐饮管理公司作为运营主体，相关岗位招聘已经启动，设备设施投放正在推进。
At present, the UK business has entered the practical preparation stage: the company plans to establish a catering management company as the operating entity, recruitment for relevant positions has already begun, and the deployment of equipment and facilities is underway.
英国是这轮欧洲考察的后续一站。九月初从塞尔维亚出发，经德国之后，林海江一行把英国作为观察欧洲餐饮消费与连锁模式的重要尾声。稞稞笑此前长期深耕团餐主业，业务覆盖全国十多个省市，服务过杭州G20峰会和杭州亚运会，并在墨西哥设立分公司，这些经历让公司既有大型项目保障能力，也开始具备跨文化运营意识。英国侧选择小吃外卖连锁加盟和大学生合作，本质上是在团餐之外测试更轻、更快、更贴近年轻客群的品牌化路径。随着餐饮管理公司筹建、岗位招聘和设备投放推进，英国市场有望成为稞稞笑全球化布局中验证连锁加盟模式的试验田，也为后续欧洲业务复制提供参考。
The UK is a subsequent stop in this round of European research. After setting out from Serbia in early September and passing through Germany, Lin Haijiang and his team treated the UK as an important final leg for observing European catering consumption and franchise models. Kekexiao had long devoted itself to its core group catering business, with operations covering more than ten provinces and cities across China, service experience at the Hangzhou G20 Summit and the Hangzhou Asian Games, and a branch established in Mexico. These experiences have given the company both the capability to support large-scale projects and a growing awareness of cross-cultural operations. On the UK side, choosing snack takeaway chain franchising and cooperation with university students is essentially a test, beyond group catering, of a lighter, faster, and more youth-oriented branding path. As the catering management company is being prepared, recruitment is carried out, and equipment deployment advances, the UK market is expected to become a testing ground in Kekexiao’s global layout for validating the chain franchise model, while also providing reference for the subsequent replication of its European business.
更多新闻
2026
10-14
