德国篇｜中国团餐企业稞稞笑布局欧洲：林海江赴德国考察，明确三大开发方向
发布时间：
2026/09/22
九月上旬，董事长林海江带队、总经理杨保丁协同共同启动欧洲市场考察之行，首站塞尔维亚，随后带队转赴德国。
九月上旬，董事长林海江带队、总经理杨保丁协同共同启动欧洲市场考察之行，首站塞尔维亚，随后带队转赴德国，围绕餐饮供应链、消费场景、连锁加盟、团餐业务及留学生创业等方向，实地了解当地市场环境与经营现状。作为连续多年荣获“中国团餐百强企业”称号的团餐企业，稞稞笑业务遍及全国十多个省市，曾服务杭州G20峰会和杭州亚运会。此次德国之行，被视为公司欧洲布局的重要一步。
In early September, Chairman Lin Haijiang led a delegation, with General Manager Yang Baoding joining, to launch a European market research trip. The first stop was Serbia, after which the team moved on to Germany. Focusing on catering supply chains, consumption scenarios, chain franchising, group catering business, and entrepreneurship by Chinese international students, the team conducted on-the-ground research into the local market environment and operating conditions. As a group catering enterprise that has been awarded the title of “Top 100 Chinese Group Catering Enterprise” for many consecutive years, Kekexiao’s business covers more than ten provinces and cities across China and has served the Hangzhou G20 Summit and the Hangzhou Asian Games. This Germany trip is regarded as an important step in the company’s European expansion.
在德国，稞稞笑团队走访了中国企业、德国超市及农产品渠道、德国自助餐厅和兰州拉面小吃，重点了解当地供应链、消费习惯和餐饮业态。董事长林海江认为，德国市场前景较好，自助餐在当地接受度较高，具备进一步开发空间。
In Germany, the Kekexiao team visited Chinese enterprises, German supermarkets and agricultural product channels, German buffet restaurants, and Lanzhou beef noodle snack shops, focusing on local supply chains, consumption habits, and catering formats. Chairman Lin Haijiang believes that the German market has good prospects, buffets are relatively well accepted locally, and there is room for further development.
基于考察反馈，德国后续业务开发明确三个重点方向：自助餐厅开发、小吃品牌开发和企业食堂承包（团餐）业务，覆盖大众消费与企业客户两类需求。同时，公司计划在德国注册公司，推进海外投资相关事宜，为本地化运营和资源整合提供主体支撑。
Based on the research findings, three key directions have been identified for subsequent business development in Germany: buffet restaurant development, snack brand development, and corporate canteen contracting (group catering) business, covering both mass consumer and corporate client needs. At the same time, the company plans to register a company in Germany, advance overseas investment-related matters, and provide an entity to support localized operations and resource integration.
德国业务拓展中，留学生资源也被纳入整体规划。公司拟推动建立共同创业平台，整合在德国中国留学生资源，以餐饮创业为主要方向，帮助留学生参与创业实践，也为稞稞笑在德国的发展补充本地人才与合作力量。
In the expansion of its German business, resources among Chinese international students in Germany have also been included in the overall plan. The company plans to promote the establishment of a joint entrepreneurship platform, integrate the resources of Chinese students in Germany, focus mainly on catering entrepreneurship, help international students participate in entrepreneurial practice, and supplement local talent and partnership resources for Kekexiao’s development in Germany.
此次德国考察由林海江带队，总经理杨保丁协同，团队分工明确、节奏紧凑。从时间线看，这轮欧洲考察自九月初旬启动，塞尔维亚是第一站，德国是第二站，之后团队才转赴英国。对稞稞笑而言，德国考察的意义不止于新增一个海外市场，而是把公司在国内服务G20杭州峰会、杭州亚运会和十多个省市团餐项目所积累的标准化能力，以及墨西哥分公司带来的海外运营经验，进一步投射到欧洲。德国侧确定自助餐厅、小吃、企业食堂承包三条线，并用留学生创业平台补充本地人才，这既服务大众消费，也对接企业客户。接下来，德国业务将围绕注册、筹建、招聘、设备投放和资源对接逐项落地，成为稞稞笑全球化布局中连接东欧考察与英国拓展的关键节点。
This Germany research trip was led by Lin Haijiang, with General Manager Yang Baoding assisting; the team had a clear division of labor and a tight schedule. From the timeline, this round of European research began in early September, with Serbia as the first stop and Germany as the second, after which the team went on to the UK. For Kekexiao, the significance of the Germany visit is not merely adding another overseas market; rather, it further projects into Europe the standardization capabilities the company accumulated from serving the G20 Hangzhou Summit, the Hangzhou Asian Games, and group catering projects in more than ten provinces and cities in China, as well as the overseas operating experience brought by its Mexico branch. On the German side, three tracks have been identified—buffet restaurants, snacks, and corporate canteen contracting—with an international student entrepreneurship platform supplementing local talent. This serves both mass consumers and corporate clients. Next, the German business will be implemented item by item around registration, establishment, recruitment, equipment deployment, and resource matching, becoming a key node in Kekexiao’s global layout that connects its Eastern European research with its UK expansion.
更多新闻
2026
10-14
